A long way to the top for Kia
After seeing a 6 per cent decline in sales in 2014, Kia embarked on a ground-breaking journey to develop a knockout branding campaign. This campaign wildly successful would not only close the incredibly wide sales gap between sister brand, Hyundai, but it would also carve up some of Australia’s most popular vehicles.
After the campaign launch in 2014, Kia started making strides to improve rankings and sales. Seeing the brand value catapult, with almost a 480 per cent increase in sales, Kia finally positioned itself in the Top 10 in 2016 and hasn’t looked back since. Sales continued to skyrocket for the brand, with Kia seeing a 26.5 per cent increase in sales in 2017 and a shocking 28.3 per cent increase in 2018.
Finishing in ninth place in the 2017 sales race, Kia jumped to seventh in 2018 and sixth in 2019, ahead of globally renowned brands including, Nissan, Volkswagen and Honda. The Kia Cerato, one of Kia’s best-selling vehicle, also posted its highest sales result on record last year.
Top 10 car brands of 2019
All top five ranked brands were down in sales by at least 2 per cent last year. Leading global brand and number five spot, Ford saw its lowest result since 1968. And while Mazda snagged the number two spot, they still saw a 12.3 per cent decrease in sales.
Kia remained strong with a record number of sales in Australia, sitting at 61,503 cars sold, which is up by 4.6 per cent from the previous year. Chief Operating Officer of Kia Motors Australia commented on their success this year saying, “There is no question that 2019 was a challenging year. Our result was built on exceptional products, focused planning and consistency of pricing and delivery in all areas.”
Test drive your new car at your local Kia dealership today
Join the thousands of Australians choosing Kia over other popular car brands. Visit our Kia showroom located in Croydon, NSW and browse our extensive range of first-rate vehicles. At Phil Gilbert Kia, we strive to help any guest find the perfect Kia from our range of high-quality cars and a massive range of parts. Get in touch with our team today and book your exclusive 24 hour test drive of Kia new and used cars at Phil Gilbert Kia.
